Social Media in Brand Management and Brand Research Paper

Social Media in Brand Management and Brand - Research Paper Example However, the organization has commonly embraced the use of, facebook, Google and mobile applications as its major marketing channels (Evans, & McKee, 2010). Weinberg (2009) argues that H & M netted a huge number of followers on face-book through its publication, which states that customers can easily get a quick response on their inquiries posted on the fan page. Moreover, the organization has gone a notch higher by integrating their face-book onto other international languages. For instance, the H & M organizations face-book is intercepted by the local Chinese social platforms; Youku and Sina-Weibo hence making it easier to market the organizational products through different languages internationally. Besides, H & M has drawn a pool of over ten million fans on its face-book fan page though promotional post by encouraging customers to earn more rewards from the purchases. The above tactic enables H & M to improve on its sales volume that later translates to higher organizational turnouts. Besides, the organization runs a promotion that requests customers to post images on H & M’s fan page to win a variety of festive prices. The above consideration is a great deal that aims at drawing more attention of customers towards the organizational products. A good example is â€Å"the hashtag #HMBikeStyle." Looking at the social perspective of popularizing H &M through facebook, the organization has made much fairness by allowing people across different classes, age and cultural backgrounds within the society to have equal position towards the realization of the organizational brands. Despite the fact that facebook plays recommendable role in H & M’s marketing, its service provision is never maintained all the time thus making it difficult to give instant answers to the customers. Besides, the sales person is not in a position to meet customers directly thus making it harder to determine customer’s

Letter to relative requesting financial assistance to start a retail Article

Letter to relative requesting financial assistance to start a retail store - Article Example We intend to separate ourselves from the competition by utilizing both a brick and mortar storefront at the mall as well as a web presence. Therefore, our customer base will not be limited to local clients, but we will deal with a potential worldwide clientele. Our market research has indicated that there is a high level of dissatisfaction among gift recipients as a result of the lack of high- quality customized gifts that are also affordable. Our intention is to fill the gap between the high-end customized gifts and the lackluster generic gift market. The Gift Basket Company offers these people an alternative, providing them memorable and magical gift baskets. For example, we use highly detailed surveys to prepare our baskets, in which the customer gives details about such things as favorite colors, foods, hobbies, interests and other items of interest that help us build the most appropriate gift basket. Daily employee relations create an enormous opportunity for corporate gift baskets. Companies are experiencing more and more needs for gifts: congratulatory gifts for new births or marriages, sympathy gifts for bereaved family members and even smaller items to welcome a new employee or give thanks to a longstanding employee. In addition, the clientele for corporate gifts is wide open.

Individual Team And Organisational Objectives Management Essay

Individual Team And Organisational Objectives Management Essay Performance objectives can be defined as a goal that describes something that has to be accomplished within a given period of time. In other words, performance objectives express the direction and level of achievement expected from the organisation as a whole and, at lower levels, from the individual parts, team part, sections and departments which make up the organisation. http://www.exponentialtraining.com. The writer will be using his care company called Extra Mile Care Company as an illustration on how a performance objective applies to his organisation. The nature of the job description of the organisation is domiciliary care which means we help people who want to remain at the comfort of their beloved homes but are unable manage on their own, to achieve their daily task such as personal care. 1.1 Explain The Links Between Individual, Team And Organisational Objectives. As Carlos (1999) stated, the link between individual, team and organisational objectives is an agreed contract to achieve a common goal within a specific period of time. And as a matter of fact, the link between individual, team and organisation objectives simply describes the overall objectives which the team and the organisation aimed to achieve on either a short term period or long term period. At Extra mile, individual, team and organisation objective is to provide best care service to those who need their service in the community and to be the best care company in the country by 2013 and by achieving this, the other objectives such as giving their best care training quality also have to be met. And for this reason, the organisation strategic creates an effective link between individual, team and the organisation objectives so that the effort of both individual and team and the organisation can aligned with the organisation overall business plan. Extra mile organisation objectives S Specific Objective is specific because the company specialised in caring. M Measurable because the company have a group of people that needs the service. A Achievable Team objectives are achieved with a precise period of time R Realistic Our clients relied on Extra mile carers in looking after them or relatives. T- Time specific The Company have a time limit of when the objective should be achieved. 1.2 Identify The Selection Of, And Agree, Individual And Team Objectives According to Ryan (2007), in other to accomplish explicit and valuable results, there must be a need for a proper selection of individual and team for objectives in any organisation. Selection of and agree individual and team objectives is a process of selecting a right individual or team to carry out a particular job effectively, so as to achieve the organisation objective. A right individual and team must be accessed through their level of competency, right skills and knowledge, backgrounds, medical reports and so on. At extra mile, selection of, and agree, individual and team objectives is a very crucial task which is normally carried out by HR Manager(s). This is a process of getting a right individual for a right objectives, as well as right team for the right objectives upon agreement. Every staff (both individual and team) of extra mile are equally access, so as to know if they can achieve the organisation objectives. Because of the nature of the organisation objectives, Extra mile identifies the selection of both individual and team through their: Qualifications Experience Age Right skills and knowledge Personal interest for the job Medical history Criminal Records bureau check (CRB) It is the responsibility of managers to make sure that they select right individual or team for the organisation objectives, because failure of right selection of an individual or a team will have a terrible influence on the companys objectives. 1.3 Identify And Agree Areas Of Individual And Team Responsibility In Achieving Objectives Dewaker (2008), suggested that individual and team are required to first of all understand the basic objectives of the organisation for which they are working and the manager is required to define the better details of the job or task to his staff so that he may be able to relate his contribution towards achieving the overall objective of the organisation. Identifying areas of individual and team responsibilities in achieving objectives is mostly carried out by the team leader or the manager; this is a process of knowing the responsibilities of individual and team in achieving objectives. At Extra mile Care Company, the basic responsibilities of their staffs both individual and a team in achieving objectives are outlined by the manager or in the staff contract letter. Responsibilities of carers at extra mile care company for their clients are: Personal care, which includes washing, bathing, showering, assistance with dressing/ undressing, toileting, etc. Assistance with medication. Shopping. Preparing and cooking meals and snacks. Laundry. Health hygiene cleaning. Community access. Emotional support. This will become the individual or team responsibilities, only if they agree to carry out the responsibility. 1.4 Identify the need to create an environment of trust and support with others Fisher (2006) suggested that managers who build trust within their team are more likely to create an environment of openness where people feel good about themselves and others. Trusted colleagues helps people to accomplish their work, and people work better if they are treated with respect, support trust and honesty by those they work for. At extra mile, the manager realised the importance of creating an environment of trust and support with others because it helps in many ways such as: Cooperation between individual and team Increase in loyalty and commitment from those they manage Increase in number of good working relationships Decrease the number of difficulty relationship by converting them to neutral. Ashok (2010) also stated that low trust environment people suffer as they cannot work to the full potential due to lack of support from others which puts hurdles on growth, coexistence and co-operation. 2.1 Evaluate and assess individual and team performance against objectives According to Cristina et al (2003); it is a basic fundamental of any organisation is to design how to evaluate and access performance of both team and individual member, and the assessment should be focus on the team and individual outcome. At extra mile, evaluation is undertaken to: Set performance objectives Assess past performance Help improve current performance Assesses training and development needs Established channel of communication Facilitate review of employees Develop human relation skills of the assessors. Extra mile evaluate and assess their staff and team performance against objectives by the outcome of their performance and the organisation mainly does this evaluation so as to know whether or not the individual is meeting up the companys objectives. And in process the term of quantity, time and cost of employee is also measured. Also its a systematically evaluation of individual and team employees job-related strengths and weaknesses to a set of pre-defined organisational standards. Generally Organisation assesses team outcomes like quality, quantity, creativity cost, and timeliness of the team deliverable. 2.2 Identify methods of providing feedback to individuals and teams on performance Williams and Curtis (2005) stated that, regular feedback based on objectives assessments of performance need to be given. Feedback is a discussion between people which reveals back how another person sees someone elses behaviour or performance. At Extra mile, given feedback is part of an assessments and about behaviour or an activity which highlight something well done or offering suggestion about how to do something better, and it is an important role that has to be carried out by the manager(s) and the reason for carrying out feedback is to ensure that staffs are satisfied with their objectives and to see how the individual or team performs in their objectives, also to check if there is anything that has to be improved in the organisation Methods of providing feedback at extra mile are in following ways: Self-assessment Verbal feedback to individuals Verbal feedback to team One-on-one feedback Feedback on behaviour Feedback on information Feedback on performance Feedback is a critical for extra mile Care Company because of the nature of the job, so as to learn how to improve their performance and suggestion on what to do in improving the staff performance in achieving their objectives should be discuss during the feedback. 2.3 Identify the causes of conflict, and describe strategies to minimise or prevent conflict According to Harris et al (2001), when conflicts arises, managers and supervisors who are in a position to influence and affect the attitudes and actions of those in disagreement may find it helpful to identify the causes and feelings of the parties involved. At extra mile conflict sometimes arise between colleagues, competitors and even clients. And once this occur, the manage will first of all identify the cause of that conflict and then find solution the that conflict if in any case is beyond what he can do then he will seek the advice of those are superior to him/her. The identified causes of conflict that has occurred in the organisation are: Lack of trust Different personal values Lack of participation Lack of resources Not achieving objectives Strategies to minimise or prevent conflicts Effective communication Participation in decision-making Team building Provision of flexibility Strategies to minimise conflict should be design in other to prevent, minimise and resolve conflict in the institution that will result in effectiveness and efficiency at individual and institutional level. Gupta (2007) 2.4 Explain recording systems for performance assessment for individuals or teams According to() Recording system for performance assessment is a prominent personality in field of human resources, it is a document in an organisation that serves as evidence of an activity of transaction formed by the organisation. Recording system at extra mile is a systematic, periodic and impartial record of an individual or teams activities in the matters pertaining to their present job. Processes of recording system at extra mile are: A content analysis- describe content in the organisation that needs recording A file plan- indicate where record are to be kept and how long to keep the records A compliance requirements document- rules that organisation must follow Process for holding records- needed when event such as litigations occurs Unmanaged recording system makes the performance of duties more difficult, costs organisations time, money and resources. 3.1 Explain a performance improvement cycle Performance improvement cycle is a process that design, measure, assess and improve performance of organisation strategies. And the ultimate goal is to allow the organisation to meet its goals. Joint commission recourses (2001). Performance improvement circle is an integral part of Extra Mile Care Company, and the company has determined to continuously improve their performance and demonstrate the quality of their service. These are process of improvement circle at extra mile namely: Design this is a stage that requires identifying the main aim of the organisation and for the process and design that allows it to achieve its objectives Measure- this is a stage provides a process on how well the organisation has achieved their aims. Assess this is a process where the company set their priority on what has to be achieved, and the assessment opportunity enables the organisation to rank priorities Improve- improvement actions are based on the results of measurement and assessment, at this stage the company would have known the areas thats they need to improve and implement specific innovations, which involves redesigning the process. Effective management of individual performance rests on managing the performance cycle. 3.2 Discuss the indicators of poor performance According to DuBrin (2008), poor performance is an ineffective job performance that does not meet the required standards for achieving the organisation objectives. Ineffective performers lower the growth of organisational objectives directly by not accomplishing their fair share of work, by so doing it lowers the organisation productivity and for this reason it is very important to deal with issues of poor performance in the organisation. At extra mile Care Company, consequences of poor performance are enormous and the HR manager ensures that they effectively manage the staffs to the required standard of the organisation. Indicators of poor performance are: Employee- Insufficient mental ability and education, Insufficient job knowledge, Low motivation, Excessive absenteeism and tiredness, Alcoholism and drug addiction Lateness Manager- Inadequate communication about job responsibility, Inadequate feedback, Negative and untrusting attitude, Bullying. Organisation- Organisation culture that tolerates poor performance, Intentional threat to job security, Reduce productivity Changes in policies without staff consultation Effective methods to deter underperformance For any organisation to handle poor performance successfully, certain factors have to be considered such as: The manager(s) has to be confident and competent to tackle underperformance There must be a clear communication between managers and staff Mutual trust Effective performance management systems Organisational culture that encourages employee involvement Joint objective setting Good staff development practices Poor performance is legally defined as when an employees behaviour or performance might fall below the required standard 3.3 Evaluate methods that support performance improvement Performance improvement is a way of analysing performance problem and finding a means to ensure good performance. The methods of improving performance of staffs at extra mile is by improving their performance in achieving objectives in areas that the individual or team are not meeting up with their goals, and also appraising and rewarding individuals for job well done. Methods that support extra mile care companys staffs are as follow: Training- we give our staffs the best training so as to perform to the best of their ability when carrying out their jobs Motivating- we motivate our staffs so that they can feel the sense of belonging to the organisation, and also encourage them and acknowledge the work they have done. Rewards- it is our culture to reward any staff that carry out his or her duties effectively every month, and we do this so as to encourage others to perform better. Job security- we try as much as possible to keep our staffs who are willing to stay in their job and we also provide them with benefit such as sick pay, holiday pay and so on. Salary- we increase salary of our staff that are with the company for a number of year and we make sure sire that our staffs receive the best salary among other competitors. These are methods in which we support the performance of our staffs. However we make sure the cost of the training is justified by the improvements in productivity and performance its likely to bring. 4.1 Discuss the organisations disciplinary and grievance procedures Disciplinary and grievance procedures are basis which provides clear and transparent ways for dealing with difficulties which may arise as part of working relationship from either employers or employees perspectives. (http://www.cipd.co.uk) At extra mile care company, organisations disciplinary and grievance procedure is a set of standards of performance and conduct reinforced by company rules. The reason for Disciplinary and grievance procedures is to ensure that every staff of EMCC is treated the same way in the similar circumstance, and also to make sure that issues are dealt with fairly and reasonably. Reasons why disciplinary procedures are needed at emcc are as follows: Employer know what action to take when there is a problem with employee To enable staffs to make appropriate decision Solving matters without ending up in tribunals if minor. To enable employer and employee agree to suitable goals Set as a set of rule that governs the behavior of both emcc and its staffs Reasons why grievance procedures are needed at extra mile are: To provide the staffs the cause of action if they have complaint Solving matters without ending up in tribunals Creates a point of contact to resolve issues Gives employee what action to take if a dispute cannot be solved informally. Disciplinary and grievances are rules and procedures help to promote orderly employment relations as well as fairness and consistency in the treatment of individuals and also provide guideline for adherence to the rules. All this a backed up In a legal document in the UK. 4.2 Identify the role of the manager in both a disciplinary and a grievance procedure The role of managers in both disciplinary and grievance procedure is to implement the disciplinary action when necessary also to make sure that the issue that arise is resolve with involvement of external body such as ACAS. There are several stages where the manager enforces their power in disciplinary and grievance procedures Role of manager in disciplinary procedure at Extra mile care company Managers gives verbal warning if the offence is minor Managers gives written warning for a subsequence minor offense or more serious offence Managers gives final warning for repeated offences or a very serious offence It also the role of manager to dismiss an employee if an employee commits gross misconduct. Role of manager in grievance procedure at extra mile care company Manager investigate the complaint within the department If matter still not resolve, it will be investigated by a more senior manager (if any) Finally if the compliant is beyond the organisation grievances procedure, it may be pursued outside the organisation such as ACAS. 4.3 Summaries the key aspects of legislation that applies to an organizations disciplinary and grievance procedures Legislation that applies to organisation under April 2009 Code of Practice 1, is design to help employers and employee deal with disciplinary and grievances situation in the workplace. Legislation that applies to disciplinary procedures are: Establish the facts of each case Inform the employee of the problem Hold a meeting the employee to discuss the problem Provide employee with an opportunity to appeal Leg that applies to grievances procedures are: Employee must know the nature of grievances Hold a meeting with employee to discuss grivances Allow employee to be accompanied at the meeting Decide on appropriate action Allow the employee to take grievances further if not resolved In conclusion, the purpose of Arun, K., Rachana, S., Principles of business management: Vishal Enclave, New Delhi 27. Atlantic Publishers and Distribution, 2000 Armstrong M, Stephens T, (2005); Management And Leadership. Kogan page limited, London UK, and Sterling VA, USA. Cristina B, Susan G, (2003); Virtual teams that work. Jossey-Bass, san Francisco ca usa http://www.cipd.co.uk/hr-resources/factsheets/discipline-grievances-at-work.aspx Lockett j (1992) Effective performance management, kogan page plc, London Ryan W (2007), performance by design, HRD pre Inc, Amherst us and Canada Dewaker G?(2008), performance Appraiser and compensation management, PHI Learning private limited new Delhi Eddie F(2006) Development of new competency and behavior model for skill in working with people for project managers, Druck and Bindungi, Germany Ashok G (2010) creating values in life, Author House, USA. William and Curties ?(2005) marketing management in practice, Elsevier Butterworth, heineman Jordan Hill, oxford uk Jeff H.O Sandra j H(2002), Organisation behavior bost business books Binghamton Usa Gupta B.L(2007) management of competency based learning 1ST edition, ashok kumar mittal, India Dubrin A.J (2008), essentials of management 8th edition, south western cenagage learning, usa. http://www.tutor2u.net/business/gcse/organisation_aims_objectives.htm

Abortion :: essays research papers

Sara is driving down 7th avenue in her red pickup truck, in a hurry and traveling well over the speed limit. Becky, who is 3 months pregnant, is waiting to cross the street on the corner of 7th avenue and Bell. The street light changes and Becky is signaled by the crosswalk sign to proceed across the street. Sara is putting in a new CD and not paying attention to the fact that she has a red light, without enough time to stop Sara runs the red light and hits Becky who has just started to cross the street. Now Becky is rushed to the hospital, she is hurt but will live but her baby dies. Should Sara be charged with the death of the unborn baby? On the other hand, Jessica, who is a 16-year-old girl, decides to sleep with an 18-year-old boy. She gets pregnant and has an abortion because she is not ready to be a mother. Should Jessica be charged with the death of an unborn baby? The answer to both of the questions is, yes. Abortion is wrong, cruel and most of all, it goes against the word of GOD.When a woman decides to have sex she is taking the chance of getting pregnant, even if she uses protection. If she doesn't want to get pregnant she shouldn't have sex, and she should be responsible enough to suffer the consequences. For example, Carrie is very promiscuous and finds out that she is pregnant, so she goes and has an abortion. Next time Carrie finds out that she has HIV, well she can't pay someone to get rid of her problem so she has to deal with it. Why shouldn't she have to deal with the fact of being pregnant? There are many other options to killing an innocent human: adoption or raising the child with the help of parents. However, some girls are forced to have an abortion.No matter the reason someone has for an abortion, it is still cruel. Some women are forced to have an abortion either by their parents or their spouse. This circumstance is very hard to argue because the woman who is pregnant is not making the choice and should not be held accountable for it. And that is the only reason anyone might consider having an abortion. Look at it like this, Jeff and Bonnie are building a house, what's the first thing they do?

What is Freedom? Essay

Freedom is something that is viewed in many ways. Freedom can be something you earn, something you experience, or it can be something you think. People long ago had to work very hard for their freedom. Slavery was one of the times that freedom was given to nobody, and played a major role in the United States history. Slavery began around 1619, when the first African slaves were brought to the United States, they were workers without rights. (Slavery in America, 2014) They were told that if they worked for seven years, they would earn land and freedom. Abraham Lincoln once said, â€Å"Those who deny freedom to others deserve it not for themselves.† (Lincoln) In 1641 slavery was legalized, and the U.S. was against itself. In 1660 King Charles II established the Royals African Company, calling them black gold, where more African Americans had their freedom taken away. In 1860 more than a million African Americans were taken from their homes and sold off. By 1865 slavery was final ly abolished and they had their freedom to read and write, and their behavior and movement was no longer restricted. Freedom is based off your view and thought of the value it has to you, no one definition can relate to everything that freedom can mean. According to the Merriam-Webster Dictionary, freedom is â€Å"the quality of being free† but what exactly does that mean? Does it mean you can do whatever you wish? Or does it mean everything you need is free? Jim Morrison once said, â€Å"The most important kind of freedom is to be what you really are. You trade in your reality for a role. You trade in your sense for an act. You give up your ability to feel, and in exchange, put on a mask. There can’t be any large-scale revolution until there’s a personal revolution, on an individual level. It’s got to happen inside first.† (Morrison) Freedom within yourself can be to accept you for who you are, not be restricted on what you can do with yourself, let your imagination be free and soar outside the limits. Let your thoughts go where they wish and keep your mind set. Don Miguel Ruiz wrote in his book The Mastery of Love, â€Å"If you spend too much time judging yourself, you won’t have any time to love yourself or anyone else.† I believe this quote relates to freedom because like I said before, you need to let your mind be free to be able to live with freedom. Along with having internal freedom, you can experience and be rewarded with freedom. Experiencing freedom is not something everyone has. As a young kid, my parents always told me â€Å"Once you lose our trust it’s hard to gain it back.† And with this always being said to you, you learned to respect the freedom that you received, and wait until you are rewarded with more. As you get older and learn to drive you are given a whole new type of freedom. There are no words to explain the type of freedom you experience, and no emotion that is any greater. Someone once said â€Å"Never drive faster than your guardian angel can fly.† (teenage drivers, 1998- 2014) And this saying means to respect what freedom you have because some people have less and would give anything for your freedom. So what exactly is freedom? Well, Bubr (Bubr is someone who chose not to give their real name) once said start with the possibility to do whatever you want. You may want to share your freedom with other people, right? Then accept the fact that other people doing whatever they want are limiting your own freedom. Then, you come to the conclusion that you may not have freedom at all, if the freedom is a measure of the length of a leash. (Bubr) But, many other people have different views of freedom and it is not just what laws limit you too. Jarod Kintz said â€Å"Nothing, Everything, Anything, Something: If you have nothing, then you have everything, because you have the freedom to do anything, without the fear of losing something.† Freedom is not limited to just one person’s idea of it, their experiences, feelings, thoughts, and love towards freedom. â€Å"Freedom is the right to live as we wish. Nothing else.† (Epictetus, 2001-2014) It is not being limited with your rights and not being restricted with reading, writing, behavior and movement. It is not constantly being told what to do and limiting your mind to please others, first give yourself freedom then help others with theirs.

Music in Renaissance Period

Introduction Renaissance, literally, meaner rebirth; it is an era that began in sass's and ended in 1600 and its school of thought dramatically shifted from religious and mystical ideals to a focus to human interactions. It is worthy and important to understand the changes from the transition of musical period, because they mark and shape the music industry that stands now. For instance, opera was in its infancy when Gigolo Canine (1551-1681) started writing the first opera and now operas can be found in all around the world and in different cultures.There are tremendous aspects to talk bout of the transition from Medieval to Renaissance period, however this essay will only limit itself on the changes in vocal composition, and the historical events that might lead to such changes. Four aspects will be mainly focused on – change in style of vocal composition, reasons of increased secular composition, invention of new text types and what the biggest motivation behind all changes . Change in style of vocal composition When talking about the liturgical music from medieval period, one can easily associate to plainchant or more specific Gregorian chant.Gregorian Chant usually ivies us a single and narrow ranged of sacred melody and is perceived as the voice of church in that period. Then, polyphony was evolved around twelfth century. Organza (earliest polyphony) involved of adding a faster melody on top of a plainchant. It is rather easy to identify medieval music from Renaissance music, since Renaissance music is relatively richer and fuller. The texture is mostly polyphonic; however could be also homophobic with successions of chords.The bass register was used for the first time, this allows an expansion of pitch range at the same time usually provides a strong and full accompanies when play with the higher voices. Renaissance choral music study: Jonquil's Eave Maria Polyphonic imitation is a technique that best represents the typical style of renaissance voc al composition. The idea is that a short melody is presented by one voice and the other voices imitate the same thing but with delays, thus is similar to an echo of the first melody.This technique of overlapping provides the sense of continuity; and also as all the melodic lines were conceived at the same time instead of being conceived line by line in the renaissance period, the harmonic effect is more ICC and pleasant to hear. One of a great example of polyphonic imitation is the four-voice motet by Joaquin Desired (144(:)-1521). Being one of the most important composers in the renaissance period, Joaquin pioneered the â€Å"pervasive imitation† (a. K. Polyphonic imitation) as a contrapuntal device. His influence to the Western musical history is well recognized because pervasive imitation has became the ancestor of modern fugue (later in Baroque period,J. S. Bach was also being inspired and wrote many famous fugue composition. ) Eave Maria†¦ Virgo serene (1502) is a w ork by Joaquin that may best illustrate the quinine of pervasion imitation. Eave Maria is a chapel that is choral music in the renaissance period that did not need instrumental accompaniment.Yet, some a chapel used instrument to duplicate the vocal lines in order to support and reinforce the singers if they find it hard to maintain on the right pitches. At the opening pervasion imitation is used, soprano sings the single phrase â€Å"Eave Maria† and each voice sings the same melody in succession. In addition to imitation in different voices, it also occurs between pairs of voices. For instance, soprano and LTO come into duet in the phrase â€Å"Eave, cuss conception', while the two lower voices imitate in succession.In the phrase Virgo serene†, all voices sing together creating a feeling to completeness to the first verse. Comparing to the chants in medieval period, the pervasion imitation technique that was used in renaissance period definitely introduce new elements to the style of vocal composition and have made the choral singing more challenging yet interesting to work with. Increase in secular composition The development of secular pieces flourished in the renaissance period. This might u to several reasons, including the Reformation against Catholic Church, and the rise of printing press.Catholic Church came to a crisis in the sixteenth century, because of the leaders' obvious abuse of power and money. In addition to more education opportunities, people were more aware of the false knowledge the church had given them. Martin Luther (1483-1546) was a scholar and musician; he realized the doctrine of the Catholic Church – wealthy sinners can buy their way to heaven was contradicting to what he saw in the New Testament letters of the apostle Paul (salvation can only be offered by the grace of God).Such indulgence of the Church provoked reformation from different people, including Martin Luther who later led to the born of Lutheran Chur ch and Henry the eighth from England. As the power of Catholic Church started to fall, people were more aware of the expression of individual's feelings and compositional styles. Other than playing sacred music that centered on God, more and more secular music started to evolve. At the same time, musicians were taken more serious at the first time. In the medieval period, troubadours who were among the first to have written secular songs, were treated as the lowest social class.However the fate of musicians had totally changed in renaissance period. The ideal of â€Å"universal man† had been promoted; it is believed that every educated person was to be trained in music. Musicians now had higher social status; they got paid better and were recognize their work. The invention of printing press also helped to increase the secular composition. Mass publication of music was resulted by the printing press, and now music could survive in volumes and became a common language that not only nobles and people in the court knew.More people were educated with music and were able to make their win, thus the amount of secular music increased. Exploration of more music text types During the renaissance period, the increase in secular music had opened doors to other text types including madrigal, ballet and other instrumental music. Madrigal usually refers to a piece for several solo voices set to a short poem, and is usually set in a chapel or solo voices with very light accompany. Since it was among the first to set story into music, madrigal was also identify as the ancestor of the modern opera.Many people have questioned the origin of opera, however it is lived that The Florentine Camera, a group of intellectuals who met in the home of Count Giovanni De' Bard to discuss trends of art and philosophy, were the ones who inspired the development of opera. The Camera thought that the music in those days were very corrupted, and the only way to save it is to root back to the style of ancient Greek. They also centered on the overuse of polyphony, since polyphony could only create confusion rather than the clarity in expressing â€Å"conception of one's soul†.Therefore, they encouraged â€Å"monody' that was a single melodic line with accompaniment, and also the ancestor of opera. Claudio Monteverdi (1567-1643) was the earliest composer who explored the technique tone painting in madrigal. Tone painting is the illustration of the meaning of specific words through musical symbolism. For instance, if there were a word â€Å"long† in the text, then the tone would be very long on that word. Another type of renaissance secular text type is ballet.Ballet is a danceable song for several solo voices; also following the ideal of the Camera ballet was mostly homophobic in texture with the melody in the highest voice. Before renaissance, instrumental music were Just accompaniment to vocal sounds. However, during the sixteenth century, more music w as specifically written for instruments. Besides organ, harpsichord and clavichord both evolved in the fifteenth century. There was also a more organized grouping for instrument in terms of their volumes. They were two groups, altar capable and bass capable meaning loud and soft ensembles.Altar capable that is the loud ensembles included shams, pipes and even percussion. While bass capable included harp, lute and other plucked string. The secret driving force There was a new ideal that was driving all those changes from medieval to incessant music – the Humanism. During the medieval period, music was often a way to seek for a more intimate relationship with God. Yet, the renaissance ideals shifted from â€Å"God-centric† to â€Å"human-centric†, the will and interactions of human were more emphasized.The loss of power of the Catholic Church was originated to the psychological change of Man. People's wills were no long being controlled by the authority, instead t hey were dare to question about the fidelity of the doctrine. The rise of secular music was another sign for the new renaissance ideal. Secular music brought entertainment to the incessant era; people could play secular music in weddings and on the street. This kind of entertainment was fulfilling to people in those times, and people were willing to engage to this activity that made them feel pleasant.Conclusion The transition of the music in medieval period to renaissance period was indeed very spectacular. The literal meaning of the word â€Å"renaissance† best illustrated the state of the music from medieval period – rebirth. The change in vocal composition might be the most obvious change of all. The expansion of range, enriched tone color and the use of new technique had brought music to another level; the music in incessant was more challenging but more interesting to play with.Due to the reformation of new churches, and the invention of printing, he amount of se cular composition being produced had also increased in this era. New music text types had also been explored; the most important of all – madrigal had promoted the growth of opera in later years, ballet and also instrumental music. Yet, among all those change in style of music, or the political adjustments, the most powerful driving force behind the changes was the philosophy of humanism that was floating in the air; the ideals of it had allowed people to emphasize more on â€Å"human-centered† aspects like free will and entertainments.